We were approached to help this business re-invigorate their branding, setting themselves apart while also keeping up with the big names in toys. Their new branding had to appeal to the younger generation who would play while at the same time appealing to the decision-making parents.
With this project we aided in developing a fresh brand identity for the business. Learning more about the business we instilled the founders values into the branding while researching their large competitors and bringing them to the same playing field. We aided in developing the business name and tagline, setting the tone for copy writing, colour schemes to be used.
Within the digital space, we developed the companies website and social media. The website was created utilising an e-commerce based platform that can be managed and updated by the company.
A social media account was set up to engage with the business' audience base, supplying the client with a pipeline of branded content that they can use over time.